It seems like advancements in technology and changes in communication always go hand in hand. When science was working to introduce new tools to let distant people contact each other, the landlines replaced telegraph and subsequently, cell phones replaced landlines. When the Internet arrived, it not only brought revolution in the sales industry but also opened new doors of personal communication. When science was looking for more convenient ways to send messages, e-mails replaced postal emails and social media replaced text messages. So it would not be wrong to say that technology has been shaping the communication industry for over a hundred years.
Previously, there were not much mediums of communication and today we are completely overwhelmed with the disparate mediums, thanks to the ever-changing technology! From Facebook to Instagram and skype to Whatsapp, we now have the limitless database of communication tools that have brought us closer to the entire world. All these communication mediums have also impacted our lives in different ways. For example, it’s true that Smartphones have brought us closer to our friends and relatives living in distant places, but at the same time, they have also made our society somewhat impersonal. Although they have helped increasing workplace engagement and productivity, they have also given rise to certain security and privacy issues. While some of these issues are relatively minor, but some may have profound effects on the lives of users.
So let’s explore the different ways how technology has changed the communication and impacted our lives:
1) New media has replaced traditional media
There were times when TV, radios and newspaper were the only media sources. Journalists and reporters were only reliant on these sources to reach people and share interesting news stories. Of course, broadcasting news through these mediums wasn’t that straightforward as it is today. Now, it has become easier than ever to instantly publish the news and make it accessible to people by the means of Internet. People today access news through smartphones, social media and emails. This is how technology has changed the way media communicates with people.
2) Digital marketing has replaced traditional marketing
Newspaper and TV Ads are still prominent, but the entire buzz is around digital marketing today. Most of the promotional campaigns have now left the TV screens and joined the Internet to spread a word about their business. The digital marketing methodologies like SEO, PPC, Google Adwords and social media marketing have become the major sources to create brand awareness and communicate with the target audience. This is how technology has changed the way marketers communicate with their prospective customers.
3) Public relations have become more delicate to handle
The latest communication mediums like social media sites although have empowered businesses to directly communicate with their customers, the same advantage has also created certain challenges for the organizations. Since these sites allow people to voice their opinions openly, many companies struggle to maintain their online reputation and manage all the negative feedbacks. Hence, public relations managers need to more diligent towards various means of communication the company is using to interact with the customers. His role has become more critical than ever. One bad news and it can really go viral over the social media.
4) The emergence of BYOD
With more and more organizations adopting BYOD (Bring your own device) trend, the use of personal mobile phones and tablets has become a common sight in workplace. Employees can now conveniently work on their own devices, manage tasks from home and communicate with their customers from anywhere. Although, it has increased employee’s satisfaction and productivity, the same has also posed threat to company’s privacy and security. This calls for the need of robust mobile device management solutions that protect sensitive work-related data on these devices.
5) It has become easy to collaborate in workplace
Collaboration has not remained limited to board rooms with white boards. By means of video conferencing and screen sharing, it has exceeded the boundaries of workplace. Multiple people from all over the world can now collaborate with each others in real time without any distraction. There are several collaboration tools available today that always keep your virtual workplace connected and productive.
5) It has become easier to communicate with friends and family
Thanks to the technology that has brought our loved ones closer to us. Communicating with friends and family wasn’t this easy a few decades ago. We can now instantly talk to anyone living in any part of the world through Smartphones, email, social media, instant messaging and more. In fact, social media sites and instant messaging have greatly replaced the verbal communication during the past few years. People now spend more time on these sites sharing their status, photos, videos and more, and less talking on mobile phones verbally.